With environmental, resource and energy issues moving to the top of the political and business agenda there's been a corresponding boom for the media covering these fields. The environmental correspondent is now an established fixture on national broadcast and print media, while niche publications have sprung up to advise consumers, businesses and investors as to environmental best practice.
What you need to know
As with most booms, the initial optimism of the green revolution - fuelled in part by hype - has been followed by a reality check that borders on outright cynicism. Conflict has always sold newspapers, and complex, vital debates (e.g. whether to burn waste, where to place wind farms), can easily be drowned out by too much focus on the controversy.
If you have a good story to tell, there's a willing audience that's ready to hear it, but also plenty of critics waiting in the wings. It's vital for companies engaging with the media to work on clear messages, and communicate honestly in clear jargon-free language. This is fundamental to presenting a credible account of your aims, achievements or technologies and - at all costs - avoiding the suggestion that you might be selling "greenwash".
How we can help
Remarkable delivers intelligent, considered media relations to help our clients achieve their business objectives, whether raising awareness, increasing sales, or educating the public on unfamiliar or controversial issues.
We can, and do, secure a volume of coverage for our clients, but our primary focus is getting the right coverage - on message, directed at the right audiences via broadcast, print, or online.
We achieve this through:
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